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The annual Pitch - Madison Mmedia Advertising Outlook is out this week and projections are not bullish - growth at 9% in 2012 as against the 8% notched up by the industry in 2011. But as Animesh Das reports - the media and advertising fraternity feels things could improve in the second half of the year.At 300 crore rupees, health snacks form just 5 percent of the entire Indian snack-food market... But with more Indians eating healthy - giants like Pepsi and Britannia are serving up more options. Nikita Rana finds out what's cooking. And take a look at a new campaign for Axis bank. At close to 30 crore rupees, this campaign will take up almost half of Axis bank's annual marketing budget.
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